Plant Designs are one of the biggest indoor plants companies in London. They brought us in to help them clarify the company’s market stand-out and to apply that to fresh branding. After a day with stakeholders we identified the core impulse: they love plants! For them, it isn’t just business, they genuinely care for the plants they install.
We redesigned the logo to evoke the various qualities of the identity and created a punchy strapline ‘Love plants. We do.’ This was applied to all their vehicles, stationary, exhibition stands, and to the website.
This straight-talking voice was taken into the marketing messages for print and email campaigns; we proved that, even in these days of electronic communications, an intriguing and beautiful item of print, sent through the post, could have great effect.